Recently I had the opportunity to catch up with George Nguyen, an editor at Third Door Media who writes for Search Engine Land and MarTech. We discussed Google’s newest unexpected change that is a big deal in the SEO world: significantly changing titles as they appear in search results. George shared insights into what is […]
Google’s Core Web Vitals for SMBs: A Conversation with Patrick Stox
As always, Google is making changes and updating how they rank websites. But right now, the big news has been around their Page Experience Update, which is rolling out in its most current state, this month. To gain more insight on what this means for small businesses, I met with Ahref’s Patrick Stox: a product […]
Google’s FLoC: Insights for SMBs
Right now, the buzz around privacy is more of a roar. Third-party cookies, which allow advertisers to reach specific individuals, are soon to disappear. To many, this privacy-conscious move is long overdue. At the same time, advertisers are looking for alternate ways to best reach their intended audiences. In response to both, Google has […]
What Companies Miss Without a PPC Strategy
PPC advertising–or paid ads–are a fantastic tool for generating conversions, leads and sales. They require a company to pay some amount of money in return for incoming revenue. When done right, PPC advertising is like hiring a salesperson who works for you 24/7. Paid ad campaigns are all about getting in front of the customer […]
What are you gripping?
The other day, I listened to a sermon by John Mark Comer of Bridgetown Church in Portland. In the context of “simplicity,” he talked about “gripping”–holding on tightly to the things that mattered most. He challenged the concept and urged listeners to loosen their grip on “the things of this world.” I’ve thought about this […]
Q&A Rich Results On Google Now Available Through Structured Data!
Google just announced yet another type of rich result to better serve their users: Q&A results. These results will look something like this example from Google on mobile: SEO is changing dramatically with AI and a more technically oriented algorithm prevailing. Answering questions through FAQ’s has always been an important way to help customers. Now, […]
Website Redesign- 5 Things to Consider
It’s a scenario we hear over and over again: your website is old and tired. Its design and development issues are probably a source of heartburn. There’s a good chance you weren’t happy with the site when you completed it the last time, but it is certainly better than nothing. Now, it’s a new day […]
“Nobody Cares About Your Content”
Part 3 of my top three takeaways from the 2018 Digital Summit Portland’s 2-day Digital Summit left a deep impression on this nerdy project manager from Lake Oswego. I’m excited to share my personal top three digital marketing takeaways from the 2018 Summit. My first takeaway was all about mobile, and what it means for […]
Intent-based search is getting smarter, but still needs our help
Part 2 of my top three takeaways from the 2018 Digital Summit An important part of staying up to date with our work is attending events like the Digital Summit in Portland. This year’s Digital Summit did not disappoint, as thought leaders and professionals from diverse industries gathered to tackle digital marketing ideas. Not surprisingly, […]