Outside Communications Blog

SEO and JavaScript Website Development

Everything moves quickly in the digital marketing world. The techniques we use to reach people, technical SEO, and even the apps and software that help us accomplish these tasks are evolving too fast for most businesses to keep up. And because we continue to require more of the web, development languages and techniques are also […]

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Local Search and Physical Bounce Rates

You don’t need to be a digital marketing professional to know that Google’s local search results are a big deal for businesses that deliver services and products to local audiences. Where a business shows up in the local search results could offer a big boost in business – for your company or your competitor’s, whichever […]

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HTTPS- time is running out to make the switch

As part of the SEO work that we do for our digital marketing customers, we recently finished converting our remaining clients websites to HTTPS. Google has been pushing for property owners to secure their sites for at least a year and we’re getting to a point where Google is going to quit asking and simply through […]

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Branding is More Than a Logo

Guest Post by Dan Friess: For many in the business world “brand” is still a bit of a mystery. At its most basic understanding, many people think a brand is merely a logo. Jump back to yesteryear to a time when cowboys and Indians roamed the wild west. Ranchlands filled vast chunks of the midwestern […]

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Mobile-First Indexing- Is your website ready?

I heard from amazing thought leaders at this year’s SMX West conference. You learn all sorts of new information at SMX from people who are cutting-edge and who share unique and interesting angles on trends and changes ahead in the digital marketing world. Usually, you take away only one or two things from these events […]

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Why Video is (Nearly Always) the Best Form of Content Creation

Yes, video is worth your time. I’m not writing this just because I personally believe that video is just about always the best form of content creation. I admit it! I may be a little obsessed. However, a huge chunk of the internet is backing me up. Believe me, whether or not you love video […]

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Website Page Speed- Why the Obsession?

It was late 2014, and we were asked to design and develop a site for a prominent fishing boat manufacturer. The client wanted a unique and captivating website, and we were excited about the many possibilities. They wanted it to be good and had given us permission to do whatever we needed to make it happen. […]

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How Design and Copywriting Make Your Custom Website Sing

Planning a new custom website or revitalizing an old one is a collaborative process among clients, copywriters and web designers. Clients usually have ideas for how they want their websites to appear. Messaging, functions and inspiration from other sites may get the creative juices flowing.  But what happens when the rubber meets the road? After we’ve […]

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Lost Opportunities? Your Website May be the Culprit

We’ve been on autopilot at Outside Communications since going to ICAST in 2012. A few of us showed up and began creating videos and write-ups for top brands in fishing. Since then, we’ve had a steady stream of work and have been fortunate to work with some really cool companies. When we started, our own […]

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