Outside Communications Blog

“Nobody Cares About Your Content”

Part 3 of my top three takeaways from the 2018 Digital Summit Portland’s 2-day Digital Summit left a deep impression on this nerdy project manager from Lake Oswego. I’m excited to share my personal top three digital marketing takeaways from the 2018 Summit. My first takeaway was all about mobile, and what it means for […]

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Intent-based search is getting smarter, but still needs our help

Part 2 of my top three takeaways from the 2018 Digital Summit An important part of staying up to date with our work is attending events like the Digital Summit in Portland. This year’s Digital Summit did not disappoint, as thought leaders and professionals from diverse industries gathered to tackle digital marketing ideas. Not surprisingly, […]

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Mobile is key for SEO

Mobile and SEO: Part 1 of my top three takeaways from the 2018 Digital Summit Staying up-to-date on trends in digital marketing as it relates to the SEO services we provide to our customers is important to us at Outside Communications. Often, the events we attend require travel. This week, it was nice to stay […]

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SEO and JavaScript Website Development

Everything moves quickly in the digital marketing world. The techniques we use to reach people, technical SEO, and even the apps and software that help us accomplish these tasks are evolving too fast for most businesses to keep up. And because we continue to require more of the web, development languages and techniques are also […]

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Local Search and Physical Bounce Rates

You don’t need to be a digital marketing professional to know that Google’s local search results are a big deal for businesses that deliver services and products to local audiences. Where a business shows up in the local search results could offer a big boost in business – for your company or your competitor’s, whichever […]

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HTTPS- time is running out to make the switch

As part of the SEO work that we do for our digital marketing customers, we recently finished converting our remaining clients websites to HTTPS. Google has been pushing for property owners to secure their sites for at least a year and we’re getting to a point where Google is going to quit asking and simply through […]

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Branding is More Than a Logo

Guest Post by Dan Friess: For many in the business world “brand” is still a bit of a mystery. At its most basic understanding, many people think a brand is merely a logo. Jump back to yesteryear to a time when cowboys and Indians roamed the wild west. Ranchlands filled vast chunks of the midwestern […]

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Mobile-First Indexing- Is your website ready?

I heard from amazing thought leaders at this year’s SMX West conference. You learn all sorts of new information at SMX from people who are cutting-edge and who share unique and interesting angles on trends and changes ahead in the digital marketing world. Usually, you take away only one or two things from these events […]

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Why Video is (Nearly Always) the Best Form of Content Creation

Yes, video is worth your time. I’m not writing this just because I personally believe that video is just about always the best form of content creation. I admit it! I may be a little obsessed. However, a huge chunk of the internet is backing me up. Believe me, whether or not you love video […]

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Website Page Speed- Why the Obsession?

It was late 2014, and we were asked to design and develop a site for a prominent fishing boat manufacturer. The client wanted a unique and captivating website, and we were excited about the many possibilities. They wanted it to be good and had given us permission to do whatever we needed to make it happen. […]

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