Blog

What are you gripping?

The other day, I listened to a sermon by John Mark Comer of Bridgetown Church in Portland.  In the context of “simplicity,” he talked about “gripping”–holding on tightly to the things that mattered most. He challenged the concept and urged listeners to loosen their grip on “the things of this world.”  I’ve thought about this […]

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Brand and Website Dev: Marketing Concepts NW

We were excited to partner with Marketing Concepts Northwest (MCNW) on an update of their brand and the creation of a new website–the first major step in expanding their digital presence. MCNW is a manufacturer’s representative with 60 years of expertise in product placement, both in traditional retail stores like Kroger, Costco and Bi-Mart and […]

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Creative Services- Airefco Dealer Meeting

 For the second year running, Outside Communications had the privilege of working with Airefco to film, photograph, and provide video and branding services for their 2019 Dealer Meeting. We helped Airefco shape their purpose by listening to and understanding the value they wanted to bring in the finished videos, photography, content, and branding. To […]

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Q&A Rich Results On Google Now Available Through Structured Data!

Google just announced yet another type of rich result to better serve their users: Q&A results. These results will look something like this hypothetical example from Google. Now, through structured data, our answers to…

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DTNA D&I Website Build

Recently, we had the privilege of building an employee website for Daimler Trucks North America’s Diversity & Inclusion department. We were excited to collaborate with their team on this project. From site design and development to ongoing content creation, we’ve been super fortunate to work with such an amazing group of people. Website Design Goals […]

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Website Redesign- 5 Things to Consider

It’s a scenario we hear over and over again: your website is old and tired. Its design and development issues are probably a source of heartburn. There’s a good chance you weren’t happy with the site when you completed it the last time, but it is certainly better than nothing. Now, it’s a new day […]

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“Nobody Cares About Your Content”

Part 3 of my top three takeaways from the 2018 Digital Summit Portland’s 2-day Digital Summit left a deep impression on this nerdy project manager from Lake Oswego. I’m excited to share my personal top three digital marketing takeaways from the 2018 Summit. My first takeaway was all about mobile, and what it means for […]

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Intent-based search is getting smarter, but still needs our help

Part 2 of my top three takeaways from the 2018 Digital Summit An important part of staying up to date with our work is attending events like the Digital Summit in Portland. This year’s Digital Summit did not disappoint, as thought leaders and professionals from diverse industries gathered to tackle digital marketing ideas. Not surprisingly, […]

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Mobile is key for SEO

Mobile and SEO: Part 1 of my top three takeaways from the 2018 Digital Summit Staying up-to-date on trends in digital marketing as it relates to the SEO services we provide to our customers is important to us at Outside Communications. Often, the events we attend require travel. This week, it was nice to stay […]

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