Blog

What Companies Miss Without a PPC Strategy

PPC advertising–or paid ads–are a fantastic tool for generating conversions, leads and sales. They require a company to pay some amount of money in return for incoming revenue. When done right, PPC advertising is like hiring a salesperson who works for you 24/7. Paid ad campaigns are all about getting in front of the customer […]

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What are you gripping?

The other day, I listened to a sermon by John Mark Comer of Bridgetown Church in Portland.  In the context of “simplicity,” he talked about “gripping”–holding on tightly to the things that mattered most. He challenged the concept and urged listeners to loosen their grip on “the things of this world.”  I’ve thought about this […]

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Q&A Rich Results On Google Now Available Through Structured Data!

Google just announced yet another type of rich result to better serve their users: Q&A results. These results will look something like this example from Google on mobile: SEO is changing dramatically with AI and a more technically oriented algorithm prevailing. Answering questions through FAQ’s has always been an important way to help customers. Now, […]

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Website Redesign- 5 Things to Consider

It’s a scenario we hear over and over again: your website is old and tired. Its design and development issues are probably a source of heartburn. There’s a good chance you weren’t happy with the site when you completed it the last time, but it is certainly better than nothing. Now, it’s a new day […]

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“Nobody Cares About Your Content”

Part 3 of my top three takeaways from the 2018 Digital Summit Portland’s 2-day Digital Summit left a deep impression on this nerdy project manager from Lake Oswego. I’m excited to share my personal top three digital marketing takeaways from the 2018 Summit. My first takeaway was all about mobile, and what it means for […]

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Intent-based search is getting smarter, but still needs our help

Part 2 of my top three takeaways from the 2018 Digital Summit An important part of staying up to date with our work is attending events like the Digital Summit in Portland. This year’s Digital Summit did not disappoint, as thought leaders and professionals from diverse industries gathered to tackle digital marketing ideas. Not surprisingly, […]

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Mobile is key for SEO

Mobile and SEO: Part 1 of my top three takeaways from the 2018 Digital Summit Staying up-to-date on trends in digital marketing as it relates to the SEO services we provide to our customers is important to us at Outside Communications. Often, the events we attend require travel. This week, it was nice to stay […]

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SEO and JavaScript Website Development

Everything moves quickly in the digital marketing world. The techniques we use to reach people, technical SEO, and even the apps and software that help us accomplish these tasks are evolving too fast for most businesses to keep up. And because we continue to require more of the web, development languages and techniques are also […]

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Local Search and Physical Bounce Rates

You don’t need to be a digital marketing professional to know that Google’s local search results are a big deal for businesses that deliver services and products to local audiences. Where a business shows up in the local search results could offer a big boost in business – for your company or your competitor’s, whichever […]

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