Branding is More Than a Logo

Guest Post by Dan Friess: For many in the business world “brand” is still a bit of a mystery. At its most basic understanding, many people think a brand is merely a logo. Jump back to yesteryear to a time when cowboys and Indians roamed the wild west. Ranchlands filled vast chunks of the midwestern […]

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Why Video is (Nearly Always) the Best Form of Content Creation

Yes, video is worth your time. I’m not writing this just because I personally believe that video is just about always the best form of content creation. I admit it! I may be a little obsessed. However, a huge chunk of the internet is backing me up. Believe me, whether or not you love video […]

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How Design and Copywriting Make Your Custom Website Sing

Planning a new custom website or revitalizing an old one is a collaborative process among clients, copywriters and web designers. Clients usually have ideas for how they want their websites to appear. Messaging, functions and inspiration from other sites may get the creative juices flowing.  But what happens when the rubber meets the road? After we’ve […]

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Lost Opportunities? Your Website May be the Culprit

We’ve been on autopilot at Outside Communications since going to ICAST in 2012. A few of us showed up and began creating videos and write-ups for top brands in fishing. Since then, we’ve had a steady stream of work and have been fortunate to work with some really cool companies. When we started, our own […]

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