Recently I had the opportunity to catch up with George Nguyen, an editor at Third Door Media who writes for Search Engine Land and MarTech. We discussed Google’s newest unexpected change that is a big deal in the SEO world: significantly changing titles as they appear in search results. George shared insights into what is […]
Q&A Rich Results On Google Now Available Through Structured Data!
| December 5, 2018
Google just announced yet another type of rich result to better serve their users: Q&A results. These results will look something like this example from Google on mobile: SEO is changing dramatically with AI and a more technically oriented algorithm prevailing. Answering questions through FAQ’s has always been an important way to help customers. Now, […]
“Nobody Cares About Your Content”
| June 26, 2018
Part 3 of my top three takeaways from the 2018 Digital Summit Portland’s 2-day Digital Summit left a deep impression on this nerdy project manager from Lake Oswego. I’m excited to share my personal top three digital marketing takeaways from the 2018 Summit. My first takeaway was all about mobile, and what it means for […]
Intent-based search is getting smarter, but still needs our help
| June 19, 2018
Part 2 of my top three takeaways from the 2018 Digital Summit An important part of staying up to date with our work is attending events like the Digital Summit in Portland. This year’s Digital Summit did not disappoint, as thought leaders and professionals from diverse industries gathered to tackle digital marketing ideas. Not surprisingly, […]
Local Search and Physical Bounce Rates
| December 15, 2017
You don’t need to be a digital marketing professional to know that Google’s local search results are a big deal for businesses that deliver services and products to local audiences. Where a business shows up in the local search results could offer a big boost in business – for your company or your competitor’s, whichever […]
HTTPS- time is running out to make the switch
| December 8, 2017
As part of the SEO work that we do for our digital marketing customers, we recently finished converting our remaining clients websites to HTTPS. Google has been pushing for property owners to secure their sites for at least a year and we’re getting to a point where Google is going to quit asking and simply throw […]
Mobile-First Indexing- Is your website ready?
| March 30, 2017
I heard from amazing thought leaders at this year’s SMX West conference. You learn all sorts of new information at SMX from people who are cutting-edge and who share unique and interesting angles on trends and changes ahead in the digital marketing world. Usually, you take away only one or two things from these events […]
Why Video is (Nearly Always) the Best Form of Content Creation
| March 21, 2017
Yes, video is worth your time. I’m not writing this just because I personally believe that video is just about always the best form of content creation. I admit it! I may be a little obsessed. However, a huge chunk of the internet is backing me up. Believe me, whether or not you love video […]