As always, Google is making changes and updating how they rank websites. But right now, the big news has been around their Page Experience Update, which is rolling out in its most current state, this month. To gain more insight on what this means for small businesses, I met with Ahref’s Patrick Stox: a product […]
Q&A Rich Results On Google Now Available Through Structured Data!
| December 5, 2018
Google just announced yet another type of rich result to better serve their users: Q&A results. These results will look something like this example from Google on mobile: SEO is changing dramatically with AI and a more technically oriented algorithm prevailing. Answering questions through FAQ’s has always been an important way to help customers. Now, […]
Intent-based search is getting smarter, but still needs our help
| June 19, 2018
Part 2 of my top three takeaways from the 2018 Digital Summit An important part of staying up to date with our work is attending events like the Digital Summit in Portland. This year’s Digital Summit did not disappoint, as thought leaders and professionals from diverse industries gathered to tackle digital marketing ideas. Not surprisingly, […]
Mobile is key for SEO
| June 15, 2018
Mobile and SEO: Part 1 of my top three takeaways from the 2018 Digital Summit Staying up-to-date on trends in digital marketing as it relates to the SEO services we provide to our customers is important to us at Outside Communications. Often, the events we attend require travel. This week, it was nice to stay […]
SEO and JavaScript Website Development
| March 8, 2018
Everything moves quickly in the digital marketing world. The techniques we use to reach people, technical SEO, and even the apps and software that help us accomplish these tasks are evolving too fast for most businesses to keep up. And because we continue to require more of the web, development languages and techniques are also […]
Local Search and Physical Bounce Rates
| December 15, 2017
You don’t need to be a digital marketing professional to know that Google’s local search results are a big deal for businesses that deliver services and products to local audiences. Where a business shows up in the local search results could offer a big boost in business – for your company or your competitor’s, whichever […]
HTTPS- time is running out to make the switch
| December 8, 2017
As part of the SEO work that we do for our digital marketing customers, we recently finished converting our remaining clients websites to HTTPS. Google has been pushing for property owners to secure their sites for at least a year and we’re getting to a point where Google is going to quit asking and simply throw […]
Mobile-First Indexing- Is your website ready?
| March 30, 2017
I heard from amazing thought leaders at this year’s SMX West conference. You learn all sorts of new information at SMX from people who are cutting-edge and who share unique and interesting angles on trends and changes ahead in the digital marketing world. Usually, you take away only one or two things from these events […]