
Get found locally: Grow your service business with local SEO
Are you struggling to appear in local Google searches when potential customers are looking for your services? Need to drive sales across all your locations but coming up short?
Don’t let your competitors steal the spotlight! Whether you are managing one location or hundreds, ranking locally in search is often the most important channel for driving more local sales.

The experts in multi-location SEO
We specialize in helping multi-location businesses grow their online presence, reach new customers, and dominate local search results in every market, big or small.
We use proven strategies to give every location the attention it deserves from prospective customers—which leads to higher sales and reduced administrative headaches. We also manage the process complications and overarching digital architecture that comes with managing multiple locations on your website and multiple Google Business profiles. The result is a rock-solid SEO strategy, equipped to help your business grow and scale.
Local search engine optimization services
We take a comprehensive approach to boost your business’s online presence:
- Google Business Profile optimization (formerly known as Google My Business)
- Local keyword research and on-page SEO
- Content infrastructure optimization
- Citation building and local listings management
- Review strategies, monitoring and reputation management
Why work with Outside Communications as your SEO agency
- Decades of experience in the nuances of local SEO strategy – no training required
- Fast onboarding and execution with a team that lives and breathes local SEO
- Full funnel strategy: Local SEO aligned with ads, content, and branding
- Up-to-date knowledge on the latest algorithm changes, AI-generated result trends and content optimization practices.
- A focus on results. We want a bottom line impact, with no fluff
- Full workflow transparency through line item billing
- No long term contracts or set retainers
- A U.S. based team—we don’t outsource overseas
Local SEO that helps service brands grow
We specialize in SEO services for a wide range of service-based industries:
HVAC
Electrical
Industrial
Restoration
SaaS
Distribution
Plumbing
Construction
Manufacturing and Engineering
Commercial and Residential Cleaning
Logistics
Consulting and Professional Services
Frequently-asked questions
What is local SEO and how is it different from traditional SEO?
Local SEO focuses on a specific geographic service area by using location-based keywords, site architecture, supporting content, local citations and platforms like Google Business Profile to improve local visibility. Local SEO results are found in the Google Map Pack, and, for some industries, within the organic search results. In contrast, traditional SEO aims to rank with organic search results only. There is certainly some overlap, but there are definite strategic and tactical differences. Have questions about organic SEO? We’re here to help!
How long does it take to see results from local SEO?
It depends on your existing website and SEO infrastructure. For some customers, minor adjustments can provide immediate results. If more in-depth adjustments are required to get your website infrastructure and SEO into shape, it could take 3-6 months to see benefits.
What are local citations?
In SEO, “local citations” are online mentions of a business’s name, address, and phone number across various websites and directories. It’s important for citations to be plentiful and accurate.
Should I run Google Ads and use local SEO?
Yes. To get the most from your investment, businesses should run Google ads and focus on local SEO. Ideally, businesses should aim to show up in an ad at the top of the page results, the organic search listings below, and in Google’s Map Pack with their physical locations. With multiple instances of your business on the first page of search results, you’ll have a greater presence, increased credibility, and more opportunity to generate leads.