The Service Impact Podcast
The podcast that cuts through the noise to help you understand the truth about today's marketing and advertising strategies.
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Brand
Why Your Brand is More Than a Logo (And Why Ignoring it Costs You)
Shellie Chiavetta, Director of Brand and Content at Outside Communications, dives into why a cohesive brand voice is a non-negotiable requirement for growth.
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Advertising
Retargeting vs. Remarketing: Mastering the Psychology of Abandonment
Stacey Abler, Director of Digital Marketing at Outside Communications, breaks down why prospects walk away from your business—and how to strategically bring them back.
Brand
Generative AI and the Future of Brand Storytelling
Matthew Hughes— a seasoned business affairs manager at Birdie Management—takes us on a dive deep into the rapidly evolving world of generative AI: what it really is, how it differs from traditional AI, and why its rise is stirring both excitement and concern in creative and brand communities alike.
Marketing
Going viral with copyright infringement
Ever wondered whether that trending song or viral video is “safe” for your business to use? Matthew Hughes — a seasoned business affairs manager at Birdie Management—takes us behind the scenes of what it really takes for brands to create content that pops and steers clear of trouble with copyright infringement.
SEO
Why your SEO traffic isn’t converting
You’re getting traffic, your rankings look great… but your phone isn’t ringing. What gives? Stacey Abler, Director of Digital Marketing at Outside Communications, explores how service businesses can move past vanity metrics and start attracting traffic that actually converts into leads.
Advertising
The hidden costs of unmanaged Google ads
Is your ad spend silently slipping through the cracks? Stacey Abler, Director of Digital Marketing at Outside Communications, exposes the hidden costs of unmanaged Google Ads campaigns. Whether you’re running ads in-house or relying on “auto-apply” settings, there’s a high chance you’re leaving money on the table—and maybe more than you think.
SEO
Google has changed SEO metrics – here’s what to do
If you’ve been scratching your head at sudden drops or spikes in your Google Search Console metrics, you’re not alone. Stacey Abler, Director of Digital Marketing at Outside Communications, unpacks a big shift happening behind the scenes at Google: changes to how Search Console reports impressions, clicks, and keyword rankings—and what to do about it.
Advertising
How advertising is changing in the age of AI
AI is shaking everything up—including how and where ads appear online. Stacey Abler, Director of Digital Marketing, talks about how AI is altering the ad landscape on platforms like Google, and what that means for service businesses.
SEO
Is SEO dead?
Is SEO finally dead? Or is it just evolving—again? Stacey Abler, Director of Digital Marketing at Outside Communications, explores the ongoing debate around SEO's relevance in the age of AI, and what service businesses need to understand about optimizing for both traditional search and AI-driven engines.
Marketing
Why service businesses can’t afford to ignore Google Analytics
Analytics might not be the flashiest part of your service business marketing, but it's arguably the most important. In this episode of Service Impact, we break down why owning and understanding your analytics—especially GA4—is essential.