Paid advertising services

Advertising Management for Service Businesses

Get the most out of your advertising dollars

Acquire new customers efficiently—and profitably

The name of the game is generating leads—period. Our team has an unparalleled technical understanding of the strategy and nuance of ad program management.

We have a track record of taking average-performing ad campaigns and programs and turning them into exceptional, industry-leading performers.

Platforms:

Google Ads (search, local business advertising, Performance Max, display, YouTube)

Microsoft/Bing Ads

Meta – Facebook and Instagram

LinkedIn

Contact our team

An image of a technician preparing for work

We have the expertise—and attitude—that gets results

Our team’s deep experience, transparent approach, and down-to-earth attitude means your business gets exactly what it needs.

We specialize in service-based businesses.

Leverage our industry-specific expertise for better lead generation, more appointment bookings, and increased sales.

We provide personalized support and expert guidance.

You’ll work with a U.S.-based, specialized senior advertising account strategist that serves as your marketing partner—you won’t be just another account in the queue.

We don’t believe in percentage-based billing models.

We work off budgets and provide line-item billing so you always know what you’re paying for.

We don’t believe in retainers.

If we’re doing our job, you’ll be happy with the results – and we’ll have nothing to worry about!

We never work with your in-market competition while we work with you.

We exist to win market share for our customers.

Contact our team

We specialize in high-performance PPC and ad management strategy for service brands

Our team loves working with B2B and B2C service brands—and we have a long history of helping service businesses grow, scale, and outperform their competitors.

HVAC
Electrical
Industrial
Restoration
SaaS
Distribution

Plumbing
Construction
Manufacturing and Engineering
Commercial and Residential Cleaning
Logistics
Consulting and Professional Services

Success Stories

Advertising

↑157% ↓36.5%

Increase in leads for a cleaning services company

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Advertising

↑52%

Increase in leads for a national industrial services company

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Advertising

↑88%

Increasing lead generation for a solar service provider

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Paid media management FAQs

How much should I budget for online advertising campaigns? Is there a minimum spend level?

We’re interested in working with growth-minded companies, and the customers we work with are at different points in their advertising journey. We support accounts that range between $1,500 and $40,000 or more a month in advertising budget. However, we will always start with a conversation to discuss what your business objectives are (in the short and long-term), and how your advertising strategy can support those goals.

How much does paid media management cost?

The range for our paid media management services is between 5% and 25% of the total advertising spend, depending on volume. However, as part of our line-item billing, we only bill for time spent working on the account, within the pre-determined budget.

How long does it take to see results?

An average or under-performing business can often see immediate and significant results from strategic adjustments to their campaigns. In fact, 99% of the existing campaigns that our agency encounters falls into these categories.

What is the minimum contract length?

Outside Communications does not operate on retainers. While we have master service agreements, we don’t subscribe to locking our customers into a set contract length. If we do a good job for our customers, we’ll all enjoy the success of our relationship. If we’re not living up to expectations, our clients should not be required to continue working with us.

Can you take over my existing campaigns?

Yes, absolutely. We will immediately review your current campaign strategies and offer suggestions to improve performance, before making the necessary changes to your account.

Let’s build a profitable lead acquisition strategy for your business