Dramatic improvements in lead generation and cost efficiency for a regional cleaning service company
The Goal: More leads in a competitive market
A residential cleaning company sought to expand its customer base by increasing lead generation while improving cost efficiency. As competition in the local cleaning industry intensified, they needed a scalable digital marketing strategy that would reach more homeowners and simultaneously ensure a solid return on investment.
The Challenge: The right kind of leads—without breaking the budget
The cleaning company’s primary challenge was reducing the cost per lead (CPL) without sacrificing lead quality. Their previous marketing efforts had generated inquiries, but the acquisition costs were too high to sustain long-term growth. They needed a streamlined, data-driven approach that could enhance visibility, attract high-intent customers, and improve conversion rates while staying within budget constraints.
Our Solution: A multi-faceted Google Ads strategy
To address the cleaning service company’s challenges and to drive meaningful results, we developed a multi-layered Google Ads strategy that optimized campaign efficiency and lead generation.
Diversified Campaign Structure
We utilized a proprietary combination of search, Performance Max, and local services ads to maximize their online presence and expand their visibility across Google’s ecosystem. Additionally, we implemented an ad strategy to actively target users looking for nearby services, helping the cleaning service company show up at the top of search results.
Keyword and Ad Group Optimization
By restructuring the cleaning service company’s campaigns to improve targeting and enhance efficiency, we ensured better budget allocations.
Continuous Testing and Refinements
We implemented a data-driven experimentation approach to maximize performance, including refinement of messaging, calls to action, and standardization across locations.
The Results: A drastic increase in lead volume at a lower cost per lead
Our strategic efforts led to significant improvements in lead generation and cost efficiency:
- 157% increase in lead volume, enabling the cleaning service company to expand its operations and reach new customers
- 36.5% decrease in CPL, making customer acquisition more cost-effective and sustainable
With an optimized Google Ads strategy, we helped the cleaning services company successfully scale their business while maintaining a competitive edge in their target markets. Our approach increased immediate lead flow and established a foundation for long-term growth and continued expansion.