A strategic approach: increasing leads and decreasing CPL by 88% for a local solar service provider
The Goal: Higher-quality leads and a solid ROI
When a local solar service provider approached us, their primary goal was to generate higher-quality leads and ensure their marketing efforts provided a solid return on investment. To accomplish these goals, they needed a marketing partner to develop a strategic approach that would boost visibility and engagement with potential customers actively seeking solar solutions and who could deliver measurable, impactful results.
The Challenge: Connecting with their target customers at a sustainable cost
The solar service provider faced challenges in reaching a broader audience of consumers interested in their solar products. They knew there was more opportunity out there than they were able to capitalize on, so they turned to us for a solution that would efficiently and effectively connect them with their target market.
Our Solution: A comprehensive, data-driven marketing strategy
To address our client’s challenges and help them reach more consumers interested in their products, we implemented a comprehensive, data-driven digital marketing strategy that delivered measurable results.
Market Research
The first step we took was conducting in-depth market research to better identify the gaps in reaching their target audience. We analyzed the behavior and demographics of consumers likely to be interested in solar energy solutions in their market. We also defined a clear target market for the company’s offerings by identifying key characteristics.
Identifying high-intent keywords and broader keyword strategy
With a complete understanding of the target audience’s needs, we conducted extensive keyword research to determine what potential customers were searching for online. The keyword strategy was essential in driving relevant traffic to the website, helping generate higher-quality leads, and reducing wasted spend on low-intent queries.
Targeted advertising
Next, we created a series of targeted ad campaigns using Google Ads. Each ad campaign was carefully crafted with attention-grabbing headlines and clear calls to action based on the keywords identified during our research. The ads successfully highlighted the solar service provider’s unique value proposition.
The Results: A dramatic increase in lead generation and a dramatic reduction in cost-per-lead
Since implementing our marketing strategy, lead generation has grown substantially, and we've significantly improved cost-efficiency per lead. To put this into perspective, our client previously generated 79 leads over an entire year. In contrast, they now average 49 leads monthly, at a cost-per-lead (CPL) that is ¼ of the previous CPL. Through our strategic efforts, the solar service provider’s CPL decreased by 88%.
These dramatic results demonstrate the effectiveness of our tailored marketing strategy, which focuses on targeting the right audience with optimized ad campaigns and continuous testing. By delivering higher-quality leads in a fraction of the time, we've boosted lead volume and maximized return on investment, ensuring the solar service provider’s marketing dollars are working harder.