What are you trying to accomplish with advertising? What advertising tools, if any, should you be using to accomplish those goals?
Spending advertising budgets, especially in a creative environment, is easy. However, advertising with a purpose connected to brand and sales goals requires both creativity and a focus on analytics.
This is why measuring the ROI of our customers’ strategies is at the core of what we do at Outside Communications. In our opinion, there is nothing more important. Is a campaign or strategy working? What needs to be adjusted? Put bluntly, should we throw more money at it, or should we throw it in the trash bin and find something better? In order to answer these questions, some process of conversion tracking must be in place to connect the dots with your ultimate Return On Investment.