Digital Consulting

Here are just a few of the solutions we can provide:

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Digital Audits

Digital audits range in scope from basic SEO audits to competition evaluations and keyword analysis reports.

The needs for each company will be different. With that in mind, we have a variety of processes to provide your business with valuable information about your digital footprint. Consider it an evaluation that a doctor might use to diagnose a problem or provide a declaration of good health. It is the understanding required for companies to move forward and compete.

Digital audits offer an important foundation for creating actionable lists of components
to be addressed. We’re able to prioritize these elements and either have your in house teams address the issues, or the Outside Communications team can help out. Either way, a good digital audit will find issues that may be keeping your business from being at its best in an increasingly competitive digital world.

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Conversion Tracking

At Outside Communications, we believe that there are few things more important than conversion tracking. It enables us to understand success and failure in organic and paid search. It also gives us the critical insight into how customers are interacting with our sites.

In the last few years, conversion tracking technologies have greatly improved. Today we can link conversion tracking elements far more efficiently. From call tracking and email campaigns to heat maps on landing pages, conversion tracking is the intelligence we all need to stay on a path of continuous improvement.

Google Analytics, Tag Manager and Webmaster Tools Setup

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Google Analytics (GA)

offers the ability to track a website’s performance at various levels.

Together with GA

Google Tag Manager helps administrators deal with all their tags in one place.

Google Search Console

(via Google Webmaster Tools) is a portal that allows companies to understand basic search traffic. It also gives Google a way to communicate with administrators, alerting them of indexing issues or even penalties.

While these tools are important, figuring out how to set them up correctly can be painfully time consuming. At Outside Communications, we work daily inside of these environments. It’s no surprise that we like to make short work of what could be a frustrating and often unsuccessful process. (#nerdalert)

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Connecting Conversions with your CRM through Prosperworks or Salesforce

Technology is allowing us to expect more of our digital ecosystems. Imagine a cloud-based ability for teams to work collaboratively while saving on IT costs. Think of a marketing and sales process that utilizes Customer Relationship Management (CRM) systems that work with websites and conversion tracking to follow a customer all the way through the sales funnel.

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SEO Consulting for New Website Builds

While we love building websites, we are also brought in to consult on various new website builds. In this case, our customers are often creative agencies that have amazing creative capabilities, but might not excel in the world of SEO. In other cases, it is a customer that has retained a creative agency, and Outside Communications is being utilized as an independent consultant for the client, making sure that the site is built in a way that allows for good search results.

Beautiful sites that also search well are more of an anomaly than you might think! We’ve come in behind numerous, well funded builds where search was either never considered, or the client was assured that the site would be “optimized” for SEO. Unfortunately the word “optimization” can hold a wide range of meanings. Sadly, a project like this results in a very expensive site that does not perform as it deserves. As you might guess, fixing a site like this is significantly more problematic and expensive after the fact.

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Your Digital World

Wherever you land in the spectrum of digital comfort, we’re here to help. Your efforts should target your customer base while monitoring ROI. Let Outside Communications partner with you to take on today’s digital landscape.

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Contact us to see how we might be able to help!

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