Graphic Design

graphic design element of a person's profile coming out of a computer screen

The Inherent Benefits of Professional Graphic Design

Don’t underestimate the potential power of graphic design. An estimated 84% of digital communication is now visual. That might be the case because, as Nielsen estimates, the average person only reads about 20% of a typical web page. Here,as in other types of content, most communication occurs through images and videos. On social media, your posts and updates are up to 3 times more likely to get user engagement if they include a visual. Meanwhile, thanks to their inherently visual nature, almost 90% of U.S. residents who receive a postcard–no matter how promotional it is–actually read it after receiving it in their mailbox.

The reason is simple: human beings are inherently visual. Our brains process static and moving images 60,000 times faster than text. After we learn a new fact, we remember 20% of what we read, but up to 80% of what we see. Through professional graphic design, you can leverage that visual nature into tangible business results.

graphic icon of a pencil with an orange lightning boltgraphic icon of lightbulb idea with a hand pointing to it

Develop Your Brand Through Effective Visuals

To reach the benefits mentioned above, of course, you need more than beautiful design. Sure, visuals that pop out on the page or screen are essential awareness builder. Strategic graphic design, though, has to be more.

In fact, the concept is a core part of brand development. Your brand consists of the aggregated perceptions of your business among your audience, and many of them come from visual impressions. In other words, the two concepts are inextricably linked.

If you are a start-up business, we can help you build your visual presence through strategic design. That means developing not just the graphics you need, but also brand guidelines that streamline the process for future projects. And if you already have these guidelines in place, we can step in and follow them to make sure all of your visuals serve to advance your existing brand or step in and help to enhance your brand guidelines.

Because we’re visual learners, we gravitate towards images and graphics. If you want to develop your brand, a strategic graphic design focus can streamline your entire marketing strategy to take advantage of that simple fact.

The Many Faces of Business-Focused Design

More specifically, we can help your business succeed in developing a brand and elevating awareness through a number of design-related services. Each of these services can integrate with others to build a consistent visual presence across multiple digital and traditional marketing channels.

icon of website page design on a screen

Graphic design for web pages
helps to turn your online presence into a beautiful website that your audience loves to visit. Design elements can take a bland web page and instantly make it more interesting and engaging.

hand drawing on a tablet of paper

Graphic elements
(including logos and service marks) increase brand awareness and maximize recognition as your audience interacts with your marketing messaging.

icon of a screen with a pie chart and infographics

Printed and digital marketing materials,
from brochures to infographics, help you communicate core business benefits to potential and current customers.

icon of a lighted roadside sign

Advertisements,
from pop-up banners to print ads, bring customers to your website and into your store with eye-catching design anda compelling call to action.

contact envelope with fast motion lines

How can graphic design fit into your marketing strategy and brand development? Regardless of the size of your business, it can elevate your efforts.

Contact us to see how we might be able to help!

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