Animated Brand Video for a HVAC Contractor
A creative take on brand awareness
We love an opportunity to put a brand’s personality to work! Our client, a local HVAC contractor, was looking for a way to enhance their brand’s presence on social media. We decided to take a unique approach and work our funny bones (along with our animation skills) for a campaign that was novel, fun, and scroll-stopping.
The Approach
Our creative and strategy teams set out to create something unique that would use our client’s brand personality to help them stand out with their audience and customers.
As a local, family-owned business, our client’s brand is approachable, reliable, and passionate about customer service. It was important that we showcase that tone; we decided that a light-hearted, seven-frame animation short with simple graphics, clean lines, and a punchy script was the perfect scroll-stopping solution.
The Results
This unexpected and lighthearted approach brought our client’s unique brand voice to the forefront. After launching the video on Facebook and YouTube, our client’s impressions increased by 1,402%.