Outside Communications
At Outside Communications, we help service companies grow by building strategic lead generation systems and executing with a blend of four proven strategies—search visibility, AI and voice platform authority, account-based marketing, and ongoing client engagement—to attract, convert, and retain clients. With the right infrastructure, experience, and a creative edge, our team ensures your pipeline stays full and you’re positioned for growth.
Meet the Leadership Team
Lance Fisher
Founder and Managing Partner
Lance founded Outside Communications with the desire to offer marketing and advertising services that prioritize trust, exceptional service, and deep expertise. He has been on the leading edge of digital marketing trends since 1996. In the tech sector, Lance developed email marketing campaigns when they were a burgeoning practice for the industry. He was also on the forefront of new content development, SEO, and influencer strategies in the early 2000’s. Today, Lance utilizes his experience and love for data to help shape strategies for Outside Communications’ customers.
Rachel Koehler
Director of Video and Photography
Rachel has 20 years of experience in video production, direction, and editing. As managing director of Outside Communication’s video production company, VideoPro, Rachel helps provide customers with professional visual assets that enhance their brand and deliver on their goals and objectives.
Shellie Chiavetta
Director of Content and Brand Development
Shellie has over 14 years of experience developing strong brands and creating content that gets results. She has developed high-performing content strategies for both B2B and B2C businesses. Over her career, she has worked on campaigns, content creation, and brand development efforts for an array of companies—ranging from small-to-midsized businesses to global brands such as Kimberly Clark, Meta, Save the Children, Bright Horizons, and General Mills.
Stacey Abler
Director of Digital Marketing
With 22 years of experience in digital marketing, Stacey specializes in driving measurable growth through a data-driven approach to online advertising, SEO, conversion rate optimization (CRO), and analytics. She has managed over $40 million in annual ad spend across Google, Bing, Meta, and LinkedIn, consistently delivering results by increasing conversions while lowering the cost per acquisition. Stacey helps businesses expand their reach, maximize marketing efficiency, and generate high-quality leads through strategic campaign management, audience targeting, and continuous optimization. Her expertise ensures that every marketing dollar works harder, producing sustainable and scalable growth.
The principles that guide us
Stewardship:
We value our customers’ time and money and strive to honor their investment by managing their marketing with thoughtful expertise.
Sincerity:
We operate with integrity, communicating transparently and honestly.
Knowledge:
By continuing to learn and embrace change, we stay on the leading-edge of developing strategies and ensure our customers’ success.
A collaborative spirit:
We listen, we hear, and we respect as we work towards the goals of the business together with our customers.