Vibrant new branding for a local cleaning services company
The Goal: Update our client’s branding to reflect their mission and company culture
A local cleaning services company hired us to update their branding to better reflect their company’s mission and brand ethos. They are a vibrant company committed to customer service and their community. At the heart of their business is a passion for giving their customers calm and peace of mind through a spectacularly cleaned home. In our brand update, it was important that we convey the joy, comfort, and caring spirit of this company so their customers could see and experience their company culture.
We accomplished this brand update by modifying our client’s logo, color palette, and messaging to look, sound, and feel more like the company their customers were looking for. We helped them create a standout brand that highlighted their company’s unique personality and showcased their heartfelt mission.
The Approach
To visually convey our client’s company promise and culture, we needed to perform a comprehensive update of their brand—from redesigning the company logo, to selecting a new color palette, and finally, to updating the company website.
New Logo
Designing a new logo for our client was an important first step. We wanted the logo to look and feel like our client, which led us to design a logo with interlocking letters in a utilitarian typeface. This new design gave the feel of home and portrayed the welcoming, joyous nature of the company while also looking clean and fresh—exactly what you want from a cleaning services company.
New Color Palette
The next step was to update the brand’s color palette. We decided to broaden the brand guide and replace their two primary colors with a selection of eight. The new colors ranged from warm orange and purple shades to cool grey hues and bright blue tones. Working together in varying combinations, the new color palette provided vibrant options that conveyed cleanliness and serenity, joy, and fun.
Brand Voice
We further shaped the company’s energetic and friendly brand voice, conveying a mix of professionalism and experience with their natural optimism, enthusiasm, and kindness.
Website Update
Finally, we implemented these brand changes on our client’s existing website. Along with the visual updates, we also modified the messaging on the website to be more SEO-friendly, while showcasing a clean, clear conveyance of what sets them apart as a company. As a local cleaning services company, our client is deeply invested in their community and their customers, so it was important to show people-focused images and language that conveyed how much they care about their customers and the work they do.
In addition to highlighting our client’s brand personality, the update we performed gave our client’s brand a more polished look and streamlined message, helping establish them as a welcoming, professional, and easy-to-engage-with brand.