The Service Impact Podcast
The podcast that cuts through the noise to help you understand the truth about today's marketing and advertising strategies.
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Marketing
Going viral with copyright infringement
Ever wondered whether that trending song or viral video is “safe” for your business to use? Matthew Hughes — a seasoned business affairs manager at Birdie Management—takes us behind the scenes of what it really takes for brands to create content that pops and steers clear of trouble with copyright infringement.
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Marketing
Why service businesses can’t afford to ignore Google Analytics
Analytics might not be the flashiest part of your service business marketing, but it's arguably the most important. In this episode of Service Impact, we break down why owning and understanding your analytics—especially GA4—is essential.
Marketing
6 Questions to Ask Before Hiring a Marketing Agency
Host Lance Fisher offers a practical, insider’s guide to vetting potential partners—backed by real-world cautionary tales and years of agency experience.